A Framework for Revenue Growth
Between Facebook, Groupon, SEO, email, and all of today’s marketing options, it’s tempting for organizations to jump on the newest trend. We specialize in the front end of the marketing process, providing the 360 degree view needed to build strategies and choose the tactical programs that make sense. By understanding industry trends, the competition and target markets, we help companies make the most of precious marketing dollars.
Who can we help?
Small businesses
A little strategy can go a long way in identifying new opportunities and efficiencies. The process complements your first-hand knowledge of your business.
Mid-size to large businesses
In today's tough economy, marketers must often prioritize tactical marketing to meet short term performance goals. As a result, strategy and research can go under-resourced.
Agencies and consultants
Let us do your information digging so your creative talent can do what they do best. We'll pinpoint the key facts and trends that help drive unique solutions for your clients.
Non-profits
Non-profits face unique organizational challenges, but the strategy process is just as important as it is in the corporate realm. Whether income or volunteer manpower, resources are always at a premium.
On the Diagonal - speaking of marketing.
Situational Analysis – An important starting point
Everyday, people write to the LinkedIn cloud for answers to their marketing challenges. Very often, the typical response from the LinkedIn marketers about prospective solutions is
The Strategy Process – A Step Often Skipped
Welcome to the first edition of my blog. In coming editions, I intend to share observations from my marketing strategy work over time with organizations of